Pet Retail Brands Names Nielsen as U.S. Analytics Provider

New York, NY/Sunrise, Fla. – Feb. 22, 2017 – Nielsen (NYSE: NLSN) announced today that Pet Retail Brands, the third-largest pet specialty retailer in North America, has chosen Nielsen as its primary analytic provider.  With this announcement, Nielsen further expands its coverage within the growing pet retail channel. Effective immediately, Nielsen will be capturing point-of-sale data, covering metrics for Pet Valu and Pet Supermarket stores located in the U.S. Nielsen will be the first and only source for Pet Retail Brands’ custom trading area views and retail defined hierarchy for its vendor partners.

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